The Marketing Machine for B2B Software Founders.
Build a bulletproof distribution engine that brings you leads on autopilot without you lifting a finger.
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Sound familiar?
Your pipeline runs on referrals and luck
Word of mouth got you here. It won't get you to the next level. You need a predictable way to fill your pipeline without waiting for someone to recommend you.
Marketing takes time you don't have
You're the founder, the product lead, and the closer. Running ads and posting on social is the last thing you have time to do well.
You've tried agencies. They didn't get it.
Generic campaigns. Vanity metrics. No understanding of long sales cycles or enterprise buyers. You need someone who actually knows B2B software.
How it works
We learn your business
We start by understanding your ICP, your product, your sales process, and where you're losing deals. No templates. No guesswork.
We build your distribution system
We install custom organic and paid social automations and workflows into your business without sacrificing the human-touch. Organic content, paid ads, and lead magnets, all built for your specific buyer. And tailored to your brand.
You get booked calls
The system runs. You review performance with us monthly and close the demos we send your way. That's it.
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demos booked in 14 days
VetNotes is an AI scribe for veterinary clinics. We built and ran their paid social automations and workflows. In two weeks, they had 14 qualified demos on the calendar, without the founder touching a single ad.
About the founder
Oscar Badman
I'm a musician turned growth-marketer and AI GTM enthusiast who spends most of the day making videos, building workflows and telling stories. I started NotBad Digital because I saw how many talented founders had an amazing product but zero time to market it.